109 years of a success story

Written By Ipsa Arora 15/11/2015
No player till date has been able to develop the authentic taste of Rooh Afza. Rooh Afza is popularly called the drink of the east with immense popularity in India and Pakistan.

Although, Rooh Afza’s recipe is available on the internet, but Hamdard, the parent company of Rooh Afza remains the most loved provider of this crystalline syrup. Its fragrance not only tempts the common people but also poets and writers who have written pieces in its glory.
 
The beautiful and colourful labels of Rooh Afza were printed by the Bolton Press of the Parsees of Bombay (Mumbai).  To say it all, a large variety of squashes have come and gone, but a Rooh Afza bottle has always been a part of our kitchen shelves.
Formulated in 1906 by Hakeem Hafiz Abdul Majeed in Ghaziabad, India, Rooh Afza has been since enjoying a position in the Indian market which even major players of the market have failed to move. No matter how much we relish the drinks of the west, there would not be anyone in India who hasn’t tasted Rooh Afza in one or the other from- be it in water or cold milk or on desserts.

This dark pink coloured syrup, initially made as a remedy for loo, is used extensively as a flavour in Indian homes.
 
Many Indian and international players have tried to come up with a substitute for Rooh Afza in the form of a strawberry flavoured syrup. 

Coca Cola

Coca Cola had entered Indian market in 1970 and was the market leader for 7 years. In 1977, it had to exit the country because of changes in government policies. Coca-cola re-entered Indian market in 1993 and launched brands like- Coca Cola, Diet Coke, Sprite and Fanta.

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