Inspirations

  1. How brands celebrated Diwali #BrandsWaliDiwali
    Diwali is the festival of lights, joy and togetherness. Diwali is that occasion of the year when special arrangements are done to celebrate this special day. New clothes are stitched, houses are cleaned and a large number of gifts are bought for friends and relatives. In this busy and advanced life, we are often left wondering as to what we should buy as gifts for our near and dear ones. Everybody has everything to fulfil their needs and there is no end to satisfying one’s wants.
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  1. Coca Cola: Climbing the staircase, falling down and climbing again
    Coca Cola had entered Indian market in 1970 and was the market leader for 7 years. In 1977, it had to exit the country because of changes in government policies. Coca-cola re-entered Indian market in 1993 and launched brands like- Coca Cola, Diet Coke, Sprite and Fanta. Coca Cola resulted in the decline of Thums Up sales from 60% in 1993 to 15% in 1998. Later, Coca Cola bought Thums Up. By 2009, Coca Cola became the market leader with a share of 59%.
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  1. 109 years of a success story
    Formulated in 1906 by Hakeem Hafiz Abdul Majeed in Ghaziabad, India, Rooh Afza has been since enjoying a position in the Indian market which even major players of the market have failed to move. No matter how much we relish the drinks of the west, there would not be anyone in India who hasn’t tasted Rooh Afza in one or the other form.
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  1. I'm lovin it! Are you?
    In a world where everybody is cling to their phones, tablets and laptops, Mc Donald’s talks about kuch pal offline in its latest commercial. In a move to promote its sharing packs, Mc Donald’s has come out to express the need of the hour to share. It makes us pause for a while to realise the difference between real and virtual world.
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