Instagram selling has become a fad

Written By Ishika Sharma 16/10/2017
An integral part of the sales process is getting to know your prospects and establishing relationships. Turns out that social media can help you accomplish this quickly and easily.  Going by the definition, selling on social media, also referred to as social shopping or brand marketing is the action of offering goods and services on social networks that users can buy natively.  Social media provides a fair platform even to the small and budding ventures. One of its biggest advantage is that unlike the traditional ways, you do not require a fully set up, well equipped and appealing outlet to get your brand name and fame.
Not only this, Instagram has many special features of its own. These various features are used to create different adverts which attract customers. The Instagram adverts appear in bold, linear format at the centre of visual inspiration. The new story feature in which the stories are made through a clean, simple, visual and creative canvas make it all the more appealing. You can connect with over 250 million people using story adverts daily.  The application requires no investment. Instagram can get some serious name and fame when put to right use for promoting sales. And therefore, Instagram selling is becoming a fad.

Special thanks to Gift Manias for the screenshots.
Since today’s buyer is savvy and has always walked in stores in salesperson avoidance mode, old school sales are now avoided. And with it comes a call for something new. With new inventions come new ideas and Instagram is the latest hot cake. Traditionally made for sharing photos and videos, Instagram is the easiest way to get more people to know your ideas and in a more creative format.

It offers fantastic and unprecedented opportunities for the salespeople. Since it is a widely used app, the world is literally at your fingertips.  Here are some ways in which Instagram helps to make sales:

  • You can determine the best way to connect with your prospects.
  • You can join a community and create your own persona– showing that you are amiable, trustworthy and not too clingy.
  • It gives you an extensive platform for connecting with different people and understanding their needs and requirements better.
  • The direct messaging and connection with the consumers help in building better relationships.​

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