Japan’s Miniso is in town and we are all excited!

Written By Ipsa Arora 20/08/2017

Miniso is a Japanese fashion and lifestyle brand. It was established in Japan in 2013 and since then is dedicating itself to provide consumers with products of high quality, competitive price and creativity. The good news is that it has opened its first store in India in Ambience Mall, Vasant Kunj in Delhi. The store was inaugurated on 18th August and had the presence of Aditi Rao Hydari as their special guest. Miniso currently has over 2000 stores in 60 countries and plans to open up 210 stores in India by the end of 2018.

An interesting fact about Miniso is that it has two co-founders Junya, who is Japanese and Ye Guofo, who is Chinese. Due to this Chinese Japanese collaboration, people often mistake it to be a Chinese brand and attribute Miniso’s origin to China. Miniso is headquarted in Japan and sources most of its products from Japan, South Korea, Singapore and Malaysia. They have an Operations headquarters in China.
Miniso sells products in 12 categories including health, beauty, gift items, stationery, home necessities and many more. The starting price is just Rs. 150. That means there is an abundance of creative and quirky items you can stuff your shopping bags with that too at surprisingly low prices. So what are you waiting for? Go and grab some stylish hats, cool bags and quirky stationery because this place is going to spellbound you!

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