Unveiling Brand Stories

Branded Gupshup

Every brand has a story...

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Blog

#Startwiththeboys Vogue Ad Campaign

08/31/2018

Boys don’t cry because boys grow up to be men. And they are the pillars on which society is held. They have to be strong and brave and courageous. They have to be inspirational and the epitome of strength. They can’t fumble. They can’t crash. Unless you have been living under a rock since forever, we are living in a patriarchal society. How many times have we heard the phrase “Boys Don’t Cry” when we were children? I remember when I was a kid, we were playing on the swings in school and I had a
Reminiscence

08/31/2018

1.30 pm. SIMC, Pune. Our guest faculty just had arrived from Delhi. It was one of those Advertising Strategy lectures. The lecture started with the usual showcase of successful brand positioning and advertising campaigns of Cadbury . He played the cricket commercial and commented that it was his favorite ad. As soon as he said “favorite ad”, I transported back to a memory lane. Not just one lane, it went into multiple lanes and all I could imagine and see was a kid and his expressions
Y-Cook: Now you can precook food without any refrigeration or preservatives

08/31/2018

Society is growing, human needs are increasing. However, with an industrial society, spending too much time for cooking is a problem. Housewives always want to spend less time on the kitchen with the requirement to keep the taste and quality of the product, while ensuring the source. Well, I must say I do not know how they do it. But it is an exciting food business idea. Y-Cook, a food technology company has introduced minimally processed vegetables, lentils and fruits. Their products retain
Advertising campaigns that impacted me

08/30/2018

Advertising is one of the main channels through which companies express their ideas and create an initial value among their target segment. Occasionally, their ads may appeal to different target segments which they have not thought of. In the growing era of pun and quirky advertisements, there are some serious advertisements which try to deliver the value of their product. There are many ads that appeal to me and might not to you and vice-versa. There are companies like Apple which states that
Top 10 Indian Cafes that Serve Experience on a Platter

08/30/2018

Have you ever imagined walking inside a café and not being greeted by a Good Morning or a Good Afternoon, but by an infectious smile and sanguine vibes? The cafes listed here will offer you not just that, but also an experience beyond words. Managed by differently-abled staff, these cafes offer an amalgamation of scrumptious food, lively ambience and best services. Buckle-up, because these cafes on the list are not just finger-licking good! 1. Echoes- The café serves appetizing Continental,
Nike: Find your Greatness

08/30/2018

There is an old saying- “Greatness begins beyond your comfort zone”. Well, for me greatness is that little piece of urge which motivates our inner voice to roar out and reach that optimum point where the heart finds solace to cheer. Nike, the famous American multinational organization which has greatly expanded its reach in various sectors like apparel, footwear, accessories and several other services has come up with the campaign “Find Your Greatness” in its advertisements, revolving around the
An advertising campaign which has left an impact on me

08/29/2018

I am an extremely lazy person with almost no drive to watch television. Last time, I sat in front of that stupid box was during the IPL matches. Oh yes, I am a crazy fan of IPL. That was when I actually saw some of the advertisements and WOW!! I was amazed by the their content. At that moment, I realized what impact an advertisement can make. Why advertisements are that impactful? Well, the single most important reason being the duration. I love advertisements because being a lazy person, I

Branded Gupshup

Every brand has a story...

For business enquiries, write to:

[email protected]

Blog

An interview with a superwoman Sanjana Kaushik

In talks with Sunayana Fozdar about acting, TV and lots more!

Newly opened food outlets in Greater Kailash-1

Hebbar's Kitchen has taught us to cook and we are loving it!

Discover the kiddy world like never before with The Kiddy Hub

Instagram selling has become a fad

A tete-a-tete with team Partitoe

Hand-made gifting ideas for this Diwali

Top 5 places to have Momos! in Delhi

#Startwiththeboys Vogue Ad Campaign

Reminiscence

Y-Cook: Now you can precook food without any refrigeration or preservatives

Advertising campaigns that impacted me

Top 10 Indian Cafes that Serve Experience on a Platter

Nike: Find your Greatness

An advertising campaign which has left an impact on me